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Whoop

Develops wearable fitness technology and raised $575M in a Series G from athletes, celebrities and institutional investors, reaching a $10.1B valuation.

AI Consumer Hardware
Wearable fitness
Total Raised
$976M
Last Valuation
$3.8B
Headquarters
San Francisco, CA

Overview

Whoop builds wearable fitness technology targeted at performance-focused consumers and athletes. The company is positioned in the consumer wearables space with products aimed at tracking and supporting physical performance. On 2026-03-31 Whoop closed a $575M Series G that included athletes, celebrities and institutional investors, valuing the company at $10.1B. Total reported funding to date is $575M across a single round. The investor mix and valuation underscore the company's appeal to high-profile backers and its standing in the wearables market.

Funding History

8 rounds · Jun 2013 – Mar 2026
$976M
Total Raised
8
Valuation: $3.8B
Cumulative: $976M

Whoop’s Wearable Fitness Tech Lands $575M From Athletes, Celebrities, Institutional Investors To Reach $10.1B Valuation

Investors not disclosed
Source
7
Valuation: $3.6B
Cumulative: $401M

WHOOP raised Series F financing at a reported $3.6 billion valuation to invest in product development, international expansion, and membership growth.

SoftBank Vision Fund 2 (Lead)
6
Valuation: $1.2B
Cumulative: $201M

WHOOP raised Series E financing at a reported $1.2 billion valuation to scale its health and fitness membership platform globally.

IVP (Lead)
5
Valuation: $550M
Cumulative: $101M

WHOOP raised Series D financing to accelerate growth of its fitness wearable and membership platform.

Foundry Group (Lead)
4
Valuation: $208M
Cumulative: $46M

WHOOP raised Series C funding with participation from sports and strategic investors to broaden adoption of its performance-tracking platform.

UAE71 Capital (Lead)
3
Valuation: $80M
Cumulative: $21M

WHOOP raised Series B funding to expand its human-performance analytics platform and wearable subscription business.

Two Sigma Ventures (Lead)
2
Valuation: $30M
Cumulative: $9M

WHOOP raised Series A financing to advance and commercialize its performance-monitoring wearable for elite athletes.

Mousse Partners (Lead)
1
Valuation: $15M
Cumulative: $3M

WHOOP raised seed funding to develop its athlete-focused wearable physiological monitoring technology.

Atlas Venture (Lead)

Frequently Asked Questions

How much has Whoop raised in total?
Whoop has raised a total of $976M across 8 funding rounds.
Who are Whoop's investors?
Whoop's investors include IVP, Undisclosed, Atlas Venture, Mousse Partners, Two Sigma Ventures, and 3 others.
What does Whoop do?
Whoop builds wearable fitness technology targeted at performance-focused consumers and athletes. The company is positioned in the consumer wearables space with products aimed at tracking and supporting physical performance. On 2026-03-31 Whoop closed a $575M Series G that included athletes, celebrities and institutional investors, valuing the company at $10.1B. Total reported funding to date is $575M across a single round. The investor mix and valuation underscore the company's appeal to high-profile backers and its standing in the wearables market.
Where is Whoop headquartered?
Whoop is headquartered in San Francisco, CA.