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Benji

Provides connectivity infrastructure for loyalty programmes, positioning its platform as a Plaid-like layer for rewards data.

AI Infrastructure
Loyalty APIs
Total Raised
$6M
Last Valuation
$31M
Headquarters
San Francisco, CA

Overview

Benji is building a connectivity layer for loyalty programmes, described in its seed announcement as aiming to become the “Plaid of loyalty programmes.” The company is positioned around infrastructure for accessing or integrating rewards-related data, with limited product detail disclosed in the funding context. The company raised a seed round reported at about $6M, with Preface Ventures named as a backer. Its differentiation centers on applying a Plaid-style model to loyalty programmes, targeting businesses that need connectivity across rewards ecosystems.

Funding History

1 round · May 2026
$6M
Total Raised
1
Valuation: $31M
Cumulative: $6M

Preface Ventures backs Benji with $6.25M to become ‘Plaid of loyalty programmes’

Investors not disclosed
Source

Frequently Asked Questions

How much has Benji raised in total?
Benji has raised a total of $6M across 1 funding round.
Who are Benji's investors?
Benji's investors include Undisclosed.
What does Benji do?
Benji is building a connectivity layer for loyalty programmes, described in its seed announcement as aiming to become the “Plaid of loyalty programmes.” The company is positioned around infrastructure for accessing or integrating rewards-related data, with limited product detail disclosed in the funding context. The company raised a seed round reported at about $6M, with Preface Ventures named as a backer. Its differentiation centers on applying a Plaid-style model to loyalty programmes, targeting businesses that need connectivity across rewards ecosystems.
Where is Benji headquartered?
Benji is headquartered in San Francisco, CA.