AppsFlyer
Provides marketing measurement and attribution tools that help companies track digital advertising performance across channels and devices.
Overview
AppsFlyer provides tools for companies to track digital advertising, with a focus on measuring how campaigns perform across online channels. Its target market is businesses that spend on digital ads and need attribution and performance visibility. The company’s reported Series E raised $1 billion at a $2.7 billion valuation, underscoring investor interest in large-scale marketing measurement platforms. Its key differentiation is its positioning around ad tracking and attribution for companies managing digital growth budgets.
Funding History
AppsFlyer Reportedly Lands $1B At $2.7B Valuation To Help Companies Track Digital Ads
AppsFlyer raised Series D funding at a reported valuation of about $1.6 billion to further scale its marketing measurement platform.
AppsFlyer raised Series C funding to accelerate product development and international growth.
AppsFlyer raised Series B funding to support global expansion of its mobile attribution and marketing analytics business.
AppsFlyer raised Series A funding to expand its mobile app measurement and analytics platform.
Frequently Asked Questions
- How much has AppsFlyer raised in total?
- AppsFlyer has raised a total of $1.3B across 5 funding rounds.
- Who are AppsFlyer's investors?
- AppsFlyer's investors include Undisclosed, Magma Venture Partners and Pitango Venture Capital, Fidelity Growth Partners Europe, Qumra Capital, General Atlantic.
- What does AppsFlyer do?
- AppsFlyer provides tools for companies to track digital advertising, with a focus on measuring how campaigns perform across online channels. Its target market is businesses that spend on digital ads and need attribution and performance visibility. The company’s reported Series E raised $1 billion at a $2.7 billion valuation, underscoring investor interest in large-scale marketing measurement platforms. Its key differentiation is its positioning around ad tracking and attribution for companies managing digital growth budgets.
- Where is AppsFlyer headquartered?
- AppsFlyer is headquartered in San Francisco, United States.
Investors
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